How Will Google’s New AI Overview Impact an SEO Service Provider in Kolkata?

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Google has announced new changes to its AI Overview. It is now the main search result section, overtaking the list of relevant websites. If you are an SEO service provider in Kolkata, you simply can’t ignore this new update.

SEO service provider in Kolkata

AI Overview is Changing! Should SEO Service Providers Worry?

What is Google’s AI Overview? What are the Newest Updates?

 AI Overview is a search feature in Google that generates results with the help of AI. It uses Google’s specialized generative AI to provide informative and summarized results. It uses various sources on the internet to gather the best possible results and provide a reliable ‘overview’.

Overviews have completely changed the way SERPs work in the last few years. It has systematically given more relevant results by consulting multiple reliable information sources.

The recent changes in 2025 have made it faster and sharper. The key updates are:

·       Global rollout of Google AI Overview

·       More refined results that can handle complex questions

·       More accuracy and reliability

·       Better detection of misinformation

·       Deep research for more detailed analysis

·       Support for more languages

·       Gemini 2.0 integration 

How Will the Updates Affect SEO Freelancers in Kolkata?

SEO freelancers in Kolkata may be worried about the recent updates to AI overviews. However, there’s not much to worry about if they are ready to upgrade. The new updates point to the fact that digital marketing is evolving.

The old tactics for increasing website rankings would no longer work. The way organic results, impressions, and website traffic work is bound to change. Digital marketers in the city would need to adapt fast.

There are some things SEO experts need to do to work with the new changes:

·       Focus on AI optimization

·       Shift their focus to offer AI-orientated SEO consulting

·       Start early to reap better long-term results from the AI boom.

·       Aim to get visibility in the AI overview

·       Create content that ranks on the overview

Conclusion

The AI evolution has come to change the entire field of digital marketing. It’s not here to end SEO or digital marketing but to open new possibilities.

Marketers simply need to evolve.

Location: Kolkata, West Bengal, India

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