How to Do Content Planning for Your Business Website? Can an SEO Freelancer in Kolkata Help You?

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Only The Best SEO Expert can create a Winning Content Strategy for You!

Content writing is not the same in 2025. With the rise of AIO, GEO, AEO, and Google’s AI overview and AI mode, SEO content has evolved completely. You need a good SEO freelancer in Kolkata, who can plan your content effectively for achieving success.

SEO freelancer in Kolkata


How to Do Keyword Research in 2025?

How to Find the Right Type of Keywords?

Keyword research is still a crucial factor in 2025. So, you need to find the most important keywords carefully. There are 4 main types of keywords:

  •  Informational- used for searching information online.
  •  Commercial- used to find/compare products and services.
  •  Transactional- used mainly to buy/sell products online.
  •  Navigational- used to directly search for a brand/website (like- Facebook, Amazon, Flipkart, etc.)

For business and service providers, commercial/transactional keywords are the best.

How to Choose the Right Keywords for Your Business?

If you want to get organic ranking in 2025, you need keywords that are high in search volume and low in competition. You need to do the following to choose the right keywords.

  • Research about your industry and competitors.
  • Learn what people are searching related to your business.
  • Choose medium length keywords of 3-6 words.
  • Choose 10 or more keywords that have medium to low ranking difficulty.

How to Plan the Content of Your Business Website in 2025?

content marketing strategy in 2025


What Type of Content Should You Write?

In 2025, blogs no longer provide high ranking value. As the value of blogs have gone down you need to focus on other types of content. These are:
1. ‘How to’ guides
2. Tutorials
3. Case studies
4. Testimonials
5. Pillar page
6. Videos (With good descriptions)
7. Success stories
8. News Articles
9. Your business terms and vocabulary
10. Checklists
11. Interviews
12. Expert opinions
There are also many new types of content that you can write.

How to Write Your Content?

Follow these steps to write good content for your site:

  • Select a primary keyword, 2 secondary keywords, and 3-4 related keywords.
  • Don’t rely on AI content; write unique content with new information.
  • Take minimal help from AI.
  • Write on the most relevant topics that can drive website traffic.
  • Use simple structure and language.

Conclusion

Planning content by yourself would be very difficult. You need expert SEO consultant like me, Adrij SEO Expert, who provide high-quality content planning that multiplies your ROI. Hire only the best SEO consultant for your business.

Location: Kolkata, West Bengal, India

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